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Guiding Hearth

Important disclosure

Guiding Hearth is a free matching service, not a care provider. We help families find and compare memory care; we do not own, operate, or rank communities, and we do not give medical advice.

We are a matching service, not a care provider

Guiding Hearth helps families find and compare memory care options. We do not own, operate, license, inspect, or rank any care community, and we are not a hospital, doctor, government agency, or licensed advisor of any kind.

We do not give medical or legal advice

Everything on this site is general and educational. It is not medical advice, legal advice, or a diagnosis. Care needs, costs, rules, and benefits differ by person and by state. Always confirm details directly with a care community, and speak with a doctor about your parent's health and a qualified professional about legal or financial questions.

How we are paid

Guiding Hearth is always free for families. Participating care communities pay us a flat fee when we help a family connect with them. We never charge families and never take a percentage of anything.

No medical records

We never ask families for a diagnosis, medical history, medications, or health records. Please do not send us any health records.

No guarantees

We cannot guarantee the availability, price, quality, or suitability of any community. The decision about where a loved one receives care is always yours, made at your own pace.

Emergencies

If someone is in danger or needs urgent medical help, call 911. Guiding Hearth is not an emergency service.