Simple and gentle
How Guiding Hearth works
Four calm steps, at your own pace. No pressure, no cost to your family, and no medical records.
1. You reach out
Tell us who needs care, the city or area you're looking in, and how you'd like to be contacted. We ask only general questions — never a diagnosis, medical records, or medications.
2. We listen and explain
We help you understand the kinds of memory care, what they cost, and what to look for — in plain language, and in your family's language where we can.
3. We help you find communities
We share memory care communities near you that may fit, including ones that speak your family's language or share your culture. You're never pushed toward any one place.
4. You decide, at your pace
Compare, visit, ask questions, and take the time you need. Using Guiding Hearth is always free for your family, with no obligation to choose anything.
How we're paid, plainly
Guiding Hearth is always free for families. Participating care communities pay us a flat fee when we help a family connect with them. We never charge families and never take a percentage of anything.
Let us help you find warm, trusted care
Tell us a little about who needs care and where. We'll help you find and compare memory care communities near you — free, with no pressure. We never ask for medical records.
Guiding Hearth is a free matching service, not a care provider. Always free for families.